Polymer packaging manufacturer
3 deals worth 2.1M ₽ in three months
- 10,380
- Sent
- 288
- Repliedreply rate 2.8%
- 34
- Qual. leads
- 3
- Deals
The task
The plant served a few large accounts and depended on them. The goal was a steady flow of mid-sized clients to remove that dependency.
What we did
- 01
Targeted sellers, not procurement
Instead of the obvious “packaging buyers” segment we went after marketplace sellers in fashion, beauty, supplements and electronics — the people who order packaging for their own product and decide on their own.
- 02
A separate offer per vertical
Cosmetics sellers care about presentation, supplement sellers about certification, electronics about protection in transit. Four verticals, four different opening emails.
- 03
Qualified before handoff
We checked order volume and readiness to commit so the sales team wasn't discussing hundred-unit batches.
Outcome
34 qualified leads and 3 closed deals at 500K, 750K and 850K ₽. The channel paid for itself on the second deal.