B2B wholesale supply

The task

The company sold wholesale in a handful of regions and hit a ceiling: inbound was enough to hold position but not to grow. It needed to reach buyers in regions where it had zero contacts.

What we did

1. 01

   Split the market into segments

   We divided the list by buyer type and order volume — each type got its own argument: price for some, lead time for others, payment terms for the rest.

2. 02

   Layered manual checks on top of automation

   Automated sourcing was noisy: in wholesale, titles are vague and the decision maker often isn't the listed contact. Final verification was done by hand.

3. 03

   Ran four sequences in parallel

   We compared not just copy but the offers themselves. Two hypotheses died in week two; the rest were scaled.