Contract supplement manufacturing
55 qualified leads and 5 deals in two months
- 21,011
- Sent
- 566
- Repliedreply rate 2.7%
- 55
- Qual. leads
- 5
- Deals
The task
A contract manufacturer needed distributors for finished products. The market is broad but fragmented: wholesalers, pharmacy chains and marketplace sellers buy differently and care about different things.
What we did
- 01
Separated three buyer types
Wholesalers care about margin and volume, pharmacy chains about paperwork and supply stability, sellers about launch speed and minimum order size. We ran the three segments as three separate projects.
- 02
Scaled volume without losing deliverability
21,000 emails in two months is an aggressive pace. We ramped up gradually, checking domain reputation daily.
- 03
Handled replies same-day
In this vertical speed decides: reply a day later and the distributor is already talking to a competitor.
Outcome
5 deals ranging from 50K to 550K ₽ and 55 qualified leads in the sales team's pipeline.