Emails never land
No domain warm-up, missing SPF, DKIM and DMARC, sending from the company's primary domain. Technically sent — practically in spam.
Done-for-you B2B outbound
B2B outreach: leads and meetings with decision makers
Genzy builds your entire outbound engine: verified decision-maker data, deliverability infrastructure, sequences and reply handling across email, Telegram and LinkedIn. You get qualified leads — and the data to plan sales on.
- 8000+
- qualified leads delivered
- 1000+
- deals closed from our leads
- 65
- B2B verticals covered
We work with
Agencies & servicesManufacturingSaaS / ITWholesale & logisticsOutsourcingConsultingHR & staffingAgencies & servicesManufacturingSaaS / ITWholesale & logisticsOutsourcingConsultingHR & staffing
Trusted by
Маркетинговое агентство
Contract supplement manufacturerNDA
Polymer packaging plantNDA
Biotech raw material producerNDA
B2B wholesale supplierNDA
Sales training consultancyNDA
Some clients work under NDA — we list them by vertical without the company name.
01 / Problem
Outbound doesn't fail because cold email is dead
In 9 out of 10 cases it breaks at one of four points. None of them show up in a “5,000 emails sent” report.
Scraped, unverified data
Wrong titles, wrong companies, dead addresses. A perfect email sent to the wrong person is still a perfect email with no reply.
One template for everyone
Mass sending with no segmentation and no hypotheses. Reply rates under 1%, and no way to tell whether the offer, the segment or the subject line was at fault.
Nobody works the replies
Replies come in and get lost in a shared inbox. Between “sounds interesting, tell me more” and a qualified lead there's a multi-day gap.
We close all four in a single process — and we're accountable for the outcome, not for send volume.
02 / Process
Five stages from product to qualified lead
A transparent pipeline: every stage has a measurable output you can see in a shared dashboard.
- 01
Research
Unpack the product and the ICP
Interviews with you and your sales team, analysis of closed-won deals, competitor teardown. We define segments, pains and value in your buyer's language.
Segment & offer map
- 02
Infrastructure
Build the sending stack
Separate lookalike domains, mailboxes, SPF / DKIM / DMARC, warm-up. Set up so your primary company domain is never at risk.
Warmed domains & inboxes
- 03
Data
Source and verify decision makers
Automated sourcing combined with manual checks: right company, right title, valid contact. Junk is filtered out before a single send.
Verified prospect list
- 04
Messaging
Write sequences and hypotheses
Each segment gets a 3–5 touch sequence personalised by company and role. We run several hypotheses in parallel and compare.
A/B sequences per segment
- 05
Launch
Send and qualify
Gradual volume ramp-up, daily deliverability checks, replies handled within the business day, leads qualified and handed to you.
Qualified leads in your CRM
03 / Scope
What we take off your plate
Strategy & data
Everything that happens before the first email — and drives 70% of the result.
- ICP definition and segmentation
- Prospect sourcing and verification
- Data enrichment for personalisation
- Offer map per segment
Infrastructure & sending
The technical layer where outbound usually breaks.
- Domains, mailboxes, DNS records, warm-up
- Sending platform configuration
- Deliverability and reputation monitoring
- Controlled volume ramp-up
Conversation & outcome
Turning replies into qualified leads and data into decisions.
- Sequence copywriting and A/B tests
- Reply handling and qualification
- Lead handoff to your CRM
- Reporting and weekly calls
Channels
- Primary channel: 3–5 touch sequences on dedicated warmed infrastructure
- Telegram
- Follow-up and fast conversation with decision makers when email is slow
- IT, SaaS and international markets: touches paired with the email sequence
04 / Stack
What it runs on
We're not locked into one tool — the stack is assembled per project and handed over to you.
Data
- Clay
- Python scrapers
- Manual research
Sending
- Coldy
- Instantly
- Inbox warm-up
Automation
- n8n
- Python
- Claude Code pipelines
Reply handling
- CRMChat
- Your CRM integration
05 / Cases
Results
Numbers from completed projects. We don't report open rate: tracking was disabled on most campaigns and the metric is no longer reliable.
Across all cases
- 64,662
- Sent
- 1,733
- Replies
- 261
- Qualified leads
- 19
- Deals
Reply rate by case
B2B wholesale supply
2.6%
Polymer packaging manufacturer
2.8%
Contract supplement manufacturing
2.7%
Biotech raw material production
2.1%
Full-cycle content production
3.5%
Sales team training
3.1%
Saitcraft — paid ads, SEO and GEO
5.6%
Reply rate is calculated against emails sent. Narrow verticals have smaller lists but convert to deals better.
06 / Calculator
Model your potential in 30 seconds
Based on the averages across our cases. Move the sliders to match your business and see a realistic range for leads and revenue.
Touch volume we send out
Revenue from one new customer
How many qualified leads turn into sales
Emails per month6,000
Replies162
Qualified leads24
Deals2
Forecast
24
Qualified leads per month
1.9
Deals per month
583,200 ₽
Revenue per month
+811%
ROI
Get an exact forecast
Indicative only: actual performance depends on your niche, offer and data quality. On the call we model it against your real numbers.
07 / Pricing
How we work together
No hidden costs: infrastructure, data and tooling are included.
Start
Segment validation and first leads
90,000₽
4 weeks
A minimal pilot: we build everything from scratch and validate three segments against real replies.
- List size: from 5,000 contacts
- Touch volume: 15,000 to 20,000
- Hypotheses: up to 3
- Products: 1
- Geography: 1 region
- Capacity: from 8 mailboxes
- Infrastructure setup
- Sequences: 3–4 emails + follow-up
- Call every 2 weeks
- Basic sequence iteration on test results
Growth
Stabilising the flow and scaling what works
160,000₽
2.5 months
The core engagement. Long enough for hypotheses to play out and the lead flow to stabilise.
- List size: from 12,000 contacts
- Touch volume: 35,000 to 45,000
- Hypotheses: up to 8
- Products: up to 2 similar
- Geography: up to 2 regions
- Capacity: from 15 mailboxes
- Weekly call
- Extended analytics by audience segment
- Sequence iteration on actual replies
- Essential sales-process audit
Win
Scaling the outbound channel and owning the vertical
250,000₽
4 months
For companies that already know the channel works and want to take the whole vertical.
- List size: from 20,000 contacts
- Touch volume: 60,000 to 80,000
- Hypotheses: up to 14
- Products: up to 2 different
- Geography: up to 3 regions
- Capacity: from 20 mailboxes
- Weekly call
- AI Scanner
- In-depth sequence work
- Extended reporting and a lead-gen roadmap
- Essential sales-process audit
When it pays back
Email outbound pays back from month three onwards. It might break even on the first reply, or on the last email of the last sequence. With deal sizes above 100K ₽ one or two deals is usually enough.
Prices exclude VAT. Final pricing depends on the vertical, volume and data complexity.
08 / FAQ
Frequently asked
How soon do the first leads come?
The first 2–3 weeks go into research, data sourcing and domain warm-up — a technical requirement you can't skip without landing in spam. First replies typically arrive in week 3–4, first qualified leads in week 4–6.
When does it pay back?
From month three onwards. Outbound can break even on the first reply or on the last email of the last sequence — that's the nature of the channel. With deal sizes above 100K ₽, one or two deals is usually enough.
Do you guarantee a number of leads?
Not on the pilot: we validate the hypotheses honestly and show you the real numbers for your vertical. After the pilot, once there's data, we can commit to a target.
Will this hurt our domain reputation?
No. We never send from your primary domain. We register separate lookalike domains, warm them up and send only from those. Your company email stays clean.
Why is there no open rate in the cases?
Because we disable open tracking on most campaigns: the tracking pixel hurts deliverability, and since the changes in mail clients the numbers stopped being trustworthy. We look at replies, qualified leads and closed deals.
Is this legal under GDPR and CAN-SPAM?
We contact business addresses with a legitimate business proposal, identify the sender and include an opt-out in every email. For EU prospects we work on the legitimate-interest basis and honour objections immediately.
What do you need from us?
About 90 minutes for the kickoff interview, access to data about your existing customers, and one person on your side who can answer product questions quickly. After that — just work the leads.
We tried outbound and it didn't work. What's different?
Usually one of four things broke: deliverability, data quality, the offer, or reply speed. On the first call we review your previous attempt and show you exactly where it leaked.
What happens if we stop working together?
All domains, mailboxes, data and sequences are handed over to you. You can continue on your own or with another team. We don't hold clients hostage with access.
09 / Contact
Let's pull your funnel apart on a free call
30 minutes: we review your ICP, size up the vertical and tell you honestly whether outbound is a fit. If it isn't, we'll say so.