Freight from China
15 qualified leads and 2 deals from 8,390 emails
- Service
- Freight forwarding from China
- Who we targeted
- Owners and procurement heads at importers
- 8,390
- Sent
- 312
- Repliedreply rate 3.7%
- 15
- Qual. leads
- 2
- Deals
The task
China freight is a crowded market: importers already have a forwarder, and they get “we'll ship it cheaper” pitches every week. The goal was to reach companies that ship regularly and take the conversation all the way to a custom quote.
What we did
- 01
Sourced importers from five places
The Rosaccreditation declarations registry — companies already declaring imported goods. hh.ru job postings in foreign trade, procurement and logistics. Wholesale and import industry-code (OKVED) exports, web search for sites selling imported goods, and marketplace seller databases from MPStats.
- 02
Enriched the contacts
For every company we collected email, phone, legal entity and website — a full lead profile for a personal email and the follow-up call.
- 03
Led to a call with a quote
Instead of a generic “cheaper shipping” pitch, we offered a call where the client re-quotes the importer's current shipments through its own company. Only those who received a proposal, held a meeting and got a custom quote counted as leads: 15 of 46 interested.
Outcome
In one month: 8,390 emails, 312 replies at a 3.7% reply rate, 46 interested, 15 qualified leads and 2 orders worth 350K and 500K ₽.